Why are TV commercials so loud??

Discussion in 'BS Forum' started by Cman69, Apr 26, 2020.

  1. Cman69

    Cman69 The Dark Admin, 2018 BEST Darksider Poster

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    Its like the Wild West on DTV these days. Volume changes from programming to commercials go from mild to a tsunami. Its almost as if no 2 channels broadcast as the same volume level. I wonder if commercials pay more for higher volume. There was a website the FCC put up to monitor this but you might want to spend your time doing something more productive as the FCC doesn't care.

    Do you folks who have FIOS and Xfinity have this issue too?
     
  2. Greenday4537

    Greenday4537 Well-Known Member

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    The FCC is paid not to care. As long as big business pays them to say whatever they want, they won't care.
     
  3. Brook!

    Brook! Soft Admin...2018 Friendliest Member Award Winner

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    Commercials are always slightly louder in my experience. Same was true in Turkey and same is true in US. But it has never been a huge difference like you explain above. I used Cablevision for 7 years and last 8 years I have Verizon FIOS and same situation. Nothing like you explain with Direct TV
     
  4. Cman69

    Cman69 The Dark Admin, 2018 BEST Darksider Poster

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    Its pretty bad sometimes Brook. I'm reaching for the remote within the first 3secs.
     
  5. Section 336

    Section 336 Well-Known Member

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    My family had this exact conversation a couple of days ago and we came to the conclusion there must be a price scale on how much to kick up the volume on your commercial.
     
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  6. Jonathan_Vilma

    Jonathan_Vilma Well-Known Member

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    So this likely has nothing to do with it but I'll roll with it anyway. I used to work more in advertising than I do now. And we had done some television ads with Cablevision, and everything is about analytics. Using the principals of assuming everyone has attention deficit disorder in 2020, Cablevision determines that you are more than likely not still an engaged user with the program if you go seven minutes without touching the remote.

    They use this to try to track how many people truly watch what and live, since advertisers want to move away from TV because of the introduction of DVR.

    With that being said, are commercials required to set their own decibals to vary so you have to touch the remote? Probably not, but it's food for thought.
     
    #6 Jonathan_Vilma, Apr 27, 2020
    Last edited: Apr 27, 2020
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  7. typeOnegative13NY

    typeOnegative13NY Well-Known Member

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    My wife asks why I have to put on a dvd or Netflix at night ( I have to fall asleep watching something). This is exactly why. If I fall asleep with regular tv on, 3 mins later I get woken by a blaring commercial about why I should try a certain medication despite its 450,000 side effects , or a commercial about how the medication on the commercial that woke me up ten years ago now entitles me to a lawsuit.
     
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