For anyone suggesting that Brady's image isn't tainted, this is pretty interesting. Also funny who his appeal is now on par with. Rex couldn't beat him, so he joined him. http://www.northjersey.com/sports/football/brady-s-image-taking-a-big-hit-1.1337518 NFL: Tom Brady's image taking a hit MAY 19, 2015 LAST UPDATED: TUESDAY, MAY 19, 2015, 1:21 AM BY MASON LEVINSON BLOOMBERG NEWS | THE RECORD Tom Brady’s endorsement value took a hit following the release of Ted Wells’ report on the New England Patriots’ manipulation of footballs, according to the Davie Brown Index that measures celebrity attributes. Updated polling by Dallas-based Marketing Arm, which produces the index known as the Celebrity DBI, was completed Monday. Twelve days earlier, the Wells Report found that Patriots personnel likely deflated game balls to below the NFL’s allowable level prior to a playoff win over the Colts, and that Brady probably knew. On May 11, he was suspended for four games, a ban he’s appealing. The DBI measures eight attributes. It found that consumer trust in Brady dropped to 3,027th of 3,686 celebrities measured, from 967th on Feb. 5, just after he was named Super Bowl MVP amid the highly publicized controversy. Whereas he had been in the top third, on par with actors Cameron Diaz and Jon Hamm, trust in Brady now is equivalent to that of conservative commentator Bill O’Reilly and actor Billy Bob Thornton. "We expected a significant drop; this is huge," said Matt Delzell, Marketing Arm’s managing director of celebrity talent acquisition. Brady, who’s led the Patriots to four Super Bowl wins, made $7 million in endorsement income in 2014, according to Forbes. In February, Brady ranked 2,843rd in appeal, a measure of how much consumers like him. However, he ranked 117th in aspiration — how much consumers wanted his lifestyle. Brady’s appeal is now 3,570th, on par with rapper 50 Cent, Buffalo Bills coach Rex Ryan and pop star Britney Spears. In a measurement of credibility as an endorser, Brady fell to 2,333rd from 259th. While he dropped to 1,190th from 123rd in the influence category and to 1,580 from 244th as a trendsetter. _
