Giants, Jets Hire Group to Sell Naming, Times Says (Correct) 2006-06-20 14:21 (New York) (Corrects to add dropped word ``million'' in final paragraph.) By Erik Matuszewski June 20 (Bloomberg) -- The New York Giants and Jets hired Wasserman Media Group to sell the naming rights for their planned $1.1 billion stadium, the New York Times reported. The National Football League teams selected the Wasserman Group over International Management Group, the William Morris Agency and a partnership of 16W Marketing and Team Services, the paper said, citing the company's chairman, Casey Wasserman. As part of the stadium agreement, New Jersey officials allowed the Giants and Jets to sell the names of the stadium, the nearby racetrack and the complex to a corporate sponsor. The stadium is scheduled to open in 2010. Sports marketing experts have said it would probably be the richest naming rights deal in the U.S., surpassing the $10 million a year Reliant Energy pays for Reliant Field, the home of the NFL's Houston Texans. The highest annual fee paid internationally for naming rights is about $12 million, the Times said. O2, a mobile phone company, is paying that much to have its name on the former Millennium Dome in London, the paper said. Also in London, Emirates Airlines is paying $12 million for the naming rights to Arsenal soccer club's stadium, the Times said. (New York Times 6-20) For the Web site of the New York Times, click {NYTI <GO>} --Editor: Baynes (jrb)
I was also thinking how great it would be if the Jets were to get an airline name and make the Giants feel like tenants. Of course, JetBlue or Green Giant really works well for both teams.
Heard that they are looking for 50M per year for the rights split 50/50. For that # Jetblue is not a possibility as they are now in a downward spiral. I guess Green Giant would have the muscle to afford such a #. My guess it will be a top 10 ten worldwide company like a AX or Toyota.
Listened to Jim Mandich last nite that is how I know that. Easy on Jetblue if you are involved in the stock market
See if you can handle this http://finance.yahoo.com/q/hp?s=JBLU&a=00&b=01&c=2006&d=05&e=21&f=2006&g=d Stock is down like 15/18% since 1st of this year cause it reported a losing qtr & expects to lose more $$$$$$$ in the 2nd qyr this year also. Does not sound like a company that can afford 50M per year in naming rights now does it?
Whoever buys it, its gonna be a huge company, cause that's a huge financial commitment. No one even close to JetBlue, although it would be a sweet name.
